If Martino could be represented by an image, that would be the endless golden fields in Molise, with countless wheat spikes gently caressed by the wind.
How a vision becomes a successful reality
This mix of colours and smells must have triggered something in Donato Martino’s mind. In 1870, with a simple yet brilliant intuition, he customises his water mills and lets his son Andrea take care of the activity.
Andrea Martino collects his father’s idea and in 1904 he establishes the first pasta factory of the family, taking the first step into the century-old history that is still ongoing. In fact, Andrea Martino is the first of four generations of owners of this company, which nowadays represents a winning example of Made in Italy. It is a company that can successfully face the challenge of modernity, because it can count on the lessons learnt by its tradition.
The ability of getting back up after facing difficulties
Right from the first years of activity, Martino’s pasta factory stood out as an innovative and solid company, based on quality products and a positive work environment, where every worker feels like they are part of a family.
The Second World War puts to a hard test the company, which is heavily damaged under German bombings. Itis up to Nicola Martino, Andrea’s son, to put the company back on truck.
It takes 10 years to reconstruct the pasta factory and Nicola Martino, a very pragmatic person, helps building the image of “high quality pasta” for the family brand, both in Italy and abroad.
Growing and innovating
In 1978 Pasquale Martino inherits from his father, Nicola, the knowledge and secrets of wheat, giving further value to an already high quality product. Thanks to his remarkable entrepreneurial ability, he starts an unprecedented industrial development and, with extremely brilliant foresight, he decides to convert the production from pasta to Couscous.
It’s 1994 and Martino becomes the first Italian Couscous producer. The unique quality of the raw materials, 100% Made in Italy, becomes the distinctive element of this successful history, launching the company on the global market.
Tradition can renovate itself
In 2008 Emma Martino takes the lead of the company. She belongs to the fourth generation of entrepreneurs and she is the first woman to be in charge. With her father on her side, Pasquale, she tenaciously and brilliantly takes care of a century-old tradition of high quality products and upright values.
She is responsible for introducing a new strategy of differentiation of the products, linked to the arising new consumers’ needs. This innovation allows the company to increase and develop new global markets.
More than 100 years with an eye on the future
In 2016 Martino’s family decides to implement a new line of conventional and gluten free Couscous. This leads the company to more than double its production capacity, becoming one of the industry leaders.