For over thirty years, the “World of Private Label” international fair has brought together manufacturers and retailers looking for new products, new contacts and new ideas to facilitate the success and growth of their programs related to the private label.

The need for new products, contacts and ideas has never been so strong. The market share for the private label has reached record levels and according to forecasts there will be further growth, thanks to the international expansion of the companies operating in the retail sector, more and more active in the marketing activities of its brand and the products for sale.

The 2018 edition of PLMA’s “World of Private Label” international fair will be held at the RAI exhibition center in Amsterdam, the Netherlands, and will be attended by over 2,500 exhibiting companies, including 60 national and regional pavilions. Among the food products on display will be fresh, frozen and chilled foods, beverages and dry baked goods.

Non-food products, however, will include cosmetics, health and beauty products, household and kitchen items, car maintenance, gardening, household goods and do-it-yourself products.

To allow visitors to make the most of the time available, the exhibition area is divided into separate sectors dedicated to food and non-food products.

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